Our Mission
"Food should be honest,
"Food should be honest,
clean, and impactful."
The Groscery Standard
Rooted in London.
1998
Started as a single stall in Borough Market, selling only heritage apples.
2010
Expanded to connect 50+ local farmers directly with London households.
Today
We know every farmer by name. We taste every product. This isn't just business; it's a commitment to quality.
100+
Local Farmers
0%
Food Waste
£
Honest Pricing
We pay farmers 20% above market rate and keep our prices fair for you.
🌿
No Pesticides
Rigorous testing ensures every leaf and berry is chemical-free.
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Community First
We reinvest 10% of our annual profits into local food banks.